Assistant Manager Marketing

Job Description – Assistant Marketing Manager

Position: Assistant Marketing Manager
Location: Karachi
Department: Marketing
Employment Type: Full-Time

Job Summary

SALT Pakistan is looking for a creative, analytical, and results-oriented Assistant Marketing Manager to support the planning, execution, and optimization of marketing strategies. The ideal candidate will play a key role in strengthening brand awareness, increasing customer engagement, and driving business growth through both digital and offline marketing initiatives.

Key Responsibilities

• Assist in developing and executing marketing plans and promotional campaigns.
• Manage and monitor digital marketing activities across social media platforms.
• Coordinate with graphic designers, content creators, photographers, and external agencies.
• Plan and execute product launches, promotional events, and brand activations.
• Monitor campaign performance and prepare marketing reports with actionable insights.
• Conduct market research and competitor analysis to identify industry trends and business opportunities.
• Manage social media content calendars and ensure timely campaign execution.
• Support the development of branding, advertising, and promotional materials.
• Coordinate with Operations, Sales, and other departments to align marketing initiatives with business objectives.
• Assist in managing the marketing budget and vendor relationships.
• Track marketing KPIs, customer engagement, and return on investment (ROI).
• Ensure brand consistency across all online and offline marketing channels.
• Stay updated with the latest digital marketing trends and best practices.
• Perform other duties assigned by management.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
• Minimum 2–4 years of experience in marketing, preferably in the restaurant, hospitality, retail, or FMCG industry.
• Strong understanding of digital marketing, branding, and campaign management.
• Hands-on experience with Meta Ads, Google Ads, Google Analytics, SEO, and social media marketing.
• Proficiency in Microsoft Office; knowledge of design tools such as Canva or Adobe Creative Suite is a plus.
• Excellent communication, presentation, organizational, and analytical skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Key Skills

• Marketing Strategy & Campaign Management
• Digital Marketing
• Brand Management
• Social Media Marketing
• Market Research & Competitor Analysis
• Content Planning
• Budget & Vendor Management
• Data Analysis & Reporting
• Project Coordination
• Leadership & Communication Skills

Benefits

• Competitive Salary
• Career Growth Opportunities
• Professional Development
• Collaborative Work Environment

Location

Karachi, Pakistan

Pay: From Rs100,000.00 per month

Work Location: In person