Web Design Lead Associate

Job Description

Spectrum HCM (Pvt.) Ltd. is seeking a talented and detail-oriented Web Design Lead Associate to support our digital marketing efforts by designing, managing, maintaining, and optimizing multiple websites.

The ideal candidate will have strong knowledge of web design, UX/UI, front-end development, CMS platforms, SEO, website analytics, and performance optimization.

Responsibilities

• Design, develop, and maintain responsive and visually appealing websites that provide excellent user experiences across devices.
• Create and update various web pages including landing pages, product/service pages, blogs, and general website content to ensure freshness and relevance.
• Ensure consistency in branding, design standards, and user experience across all web properties.
• Optimize website speed, performance, functionality, and search engine optimization to improve visibility and user engagement.
• Manage content management systems, plugins, integrations, and third-party tools to streamline website operations.
• Conduct regular website audits to identify and resolve technical problems, UX challenges, content issues, and functionality errors.
• Monitor website performance metrics, traffic patterns, and user behavior to identify trends and areas for improvement.
• Collaborate closely with IT teams, front-end developers, and external vendors to define and meet technical requirements.
• Apply UX/UI best practices to improve site navigation, user engagement, and conversion rates.
• Optimize landing pages, calls to action, form designs, and user journeys based on analytics insights and marketing objectives.
• Stay current on the latest trends and advancements in web design, UX/UI, SEO, and digital technologies to maintain competitive edge.
• Utilize analytics platforms such as Google Analytics and Google Search Console to track key performance indicators including traffic, bounce rate, conversions, and user behavior.
• Prepare detailed performance reports and recommend actionable improvements to leadership and related teams.
• Work in close coordination with Marketing, SEO, Social Media, Content, and Design departments to align website development with overall digital marketing strategies.
• Manage a team of 2 web design professionals, providing guidance, support, and mentorship to ensure high-quality deliverables and professional development.

Handle multiple projects simultaneously, ensuring deadlines and quality standards are consistently met.

Requirements

Bachelor's degree in Web Design, Graphic Design, Computer Science, or a related field.

2–3 years of experience in web design, front-end development, or a related role.