SEO Director

About us

Bitget is one of the world's leading digital assets ecosystems. With over 120 million registered users, Bitget has one of the most comprehensive suites of blockchain products and services available via bitget.com.

Our mission is to support the growth of the digital assets industry and we believe it represents the future of finance. What we do empowers the future of finance by ensuring secure, efficient and smart digital transactions.

We are one of the fastest growing companies in the digital asset sector. If you are looking for cutting-edge work, where you will have opportunities to develop your career among peers who are experts in their field, and you believe in the future of digital currency, then look no further than Bitget!

What you'll do

• SEO Strategy Development: Develop and implement comprehensive SEO strategies aligned with overall business objectives to drive sustainable traffic growth and business results.
• Keyword Research & Analysis:Conduct in-depth market and user research to identify core and long-tail keywords, and define optimization strategies based on search intent and opportunity analysis.
• Website Optimization:Optimize website structure, content, and internal linking to ensure search engine friendliness, accessibility, and an improved user experience.
• Content Strategy:Collaborate closely with the content team to create SEO-driven content plans, ensuring strong keyword coverage, content quality, and relevance.
• Link Building Management:Develop and execute high-quality backlink strategies to increase domain authority and improve search engine rankings.
• Data Monitoring & Analysis: Leverage SEO tools such as Google Analytics, Google Search Console, and other platforms to monitor traffic, rankings, and key performance metrics; regularly produce reports and refine strategies based on insights.
• Technical SEO Support: Work with engineering and product teams to identify and resolve technical SEO issues, including page speed optimization, mobile performance, 404 errors, and other factors impacting SEO performance.
• Competitor Analysis:Analyze competitors’ SEO strategies to identify best practices and opportunities, continuously optimizing and improving internal SEO initiatives.
• Team Management & Training:Lead and manage the SEO team, providing coaching, training, and ongoing support to enhance team capability and overall performance.

What you'll need

• Educational Background:Bachelor’s degree or above in Marketing, E-commerce, Computer Science, or related fields.
• Work Experience:At least 3 years of SEO experience in leading internet or crypto companies, with a minimum of 1 year of SEO team management experience.
• Technical Expertise:Strong understanding of SEO techniques, algorithm updates, and optimization tools; hands-on expertise in keyword research, content optimization, and link building.
• Analytical Skills: Highly data-driven with the ability to translate insights into actionable optimization strategies that improve SEO performance.
• Communication Skills:Excellent communication and collaboration skills, able to work effectively with content, engineering, and operations teams.
• Learning Mindset:Passionate about staying up to date with search engine algorithms and industry trends, with a strong commitment to continuous learning.