Marketing Automation & Growth Ops Specialist / Manager

About the Role

We’re looking for a Marketing Automation & Growth Ops Specialist / Manager to execute and maintain our marketing journeys across email, CRM, and sales touchpoints.

You’ll work closely with the founder/growth lead to:

• strategize on the use of our marketing automation framework
• operationalize lifecycle journeys
• enforce exclusions and frequency caps
• maintain clean automation logic
• support both marketing and sales teams

Our current set up:

• BigQuery
• Windmill (Workflow automation / Data ingestion)
• n8n (Non-technical user workflow automation)
• Hubspot (CRM only)
• Claude Code / Cursor

What You’ll Own

Marketing Journey Execution

• Build and maintain always-on marketing journeys (onboarding, nurture, re-engagement)
• Ensure only one journey runs per contact at any time
• Apply global frequency caps and suppression rules
• Coordinate handoffs between marketing and sales journeys
• Help building end to end user journeys, from data collection, workflows, outreaches, etc.

Automation Operations

• Implement journey triggers using n8n/Windmill
• Manage enrollment logic based on BigQuery segments
• Monitor automation health (errors, overlaps, missed sends)
• Document and improve existing workflows

Data-Driven Segmentation

• Use pre-built BigQuery tables/views to:
• strategize on and create user segments
• select eligible contacts
• apply exclusions
• validate audience sizes
• Spot issues in segmentation before they reach production

Cross-Team Enablement

• Work with content team on email/marketing content and templates
• Coordinate with sales on suppression rules and handoffs
• Ensure journeys respect consent, opt-outs, and CRM state
• Work with project manager and engineering team to implement required improvements

Quality & Safety

• Prevent duplicate or excessive messaging
• Maintain clean logs of sends and journey state
• Escalate edge cases instead of “quick fixes”

Required Skills

Must-Have

• Hands-on experience with marketing (e.g. HubSpot, Mautic, Customer.io, Marketo, Salesforce, etc.) or workflow automation tools (e.g. n8n, windmill, or even Apache Ariflow, etc.)
• Comfortable reading and modifying SQL (BigQuery-style SQL preferred)
• Experience implementing marketing automation journeys
• Strong operational and growth mindset
• Ability to work with engineers/data teams without hand-holding

Nice-to-Have

• Experience with n8n, Windmill, or similar workflow tools
• Experience with ETL/ELT (e.g. BigQuery, Snowflake, Databricks)
• B2B services or SaaS background
• Understanding of CRM lifecycle stages
• Familiarity with consent / unsubscribe best practices
• Experience with owning Email/Web or other marketing touch points
• A strong understanding of how to collect and leverage first party data
• Developer or engineering background. Or if you can vibe code.
• Growth marketing experience

Seniority Level

• 3–7 years experience

Success in the First 90 Days Looks Like

• All always-on journeys running without overlap
• Clear documentation of journey rules and exclusions
• No duplicate or accidental sends
• Marketing team confident in day-to-day execution
• Founder no longer involved in operational automation decisions.